The stereotype of the used-car salesman and other media images of salespeople can hurt.
I am astounded at the number of people in sales trainings who tell me they have a stereotype of a salesman in their minds – and they just do not want to be like that person. All over the world, it’s usually the pushy, never-take- no-for-an-answer, aggressive used-car salesman who comes to mind.
Media images work against us, too. Think about “WKRP in Cincinnati,” a TV show of some years ago that featured a salesman at a radio station, Herb Tarlek, who was pushy and sleazy! In the Arthur Miller play “Death of a Salesman”, the main character, Willy Loman, a salesman, is such a tragic figure, going through life in misery. No one wants to be like Willy.
We’re exposed to these stereotypes, and then we get a sales job ourselves. Or we get a job that we are shocked to find involves sales.
People who don’t think of themselves as having sales jobs, but who have to sell, are among the worst for saying, “I’m not that kind of a person!” and resisting any approach to selling methodology. They don’t like salespeople, so how can they themselves be one?
What kind of non-sales jobs might require selling? Tune in for the next post to find out!