Before your session our associates were averaging less than 30% out of a possible 100% on the 'closing' part of mystery shopper calls. Since your session every single sales manager got 100%! They nail.. Tina M. Sampson
(Former) Vice President Sales and Marketing – Gaylord National Resort and Convention Center  

Articles written by Lenann McGookey Gardner are available for print and online publication. To request usage permission, contact 505.828.1788 or email Lenann@YouCanSell.com


Quick Thought: The Biggest Challenges to Your Success in Selling

  1. Believing selling is self-evident — that if you have something worthwhile, people will show up, wanting it, and you need only take their money — it doesn't matter what you say or how you structure the conversation. Not true!
  2. Believing selling is manipulation. No one wants to be manipulated — we run kicking and screaming away from manipulators. So why would you believe you have to be manipulative to have selling success? Instead, learn the Skills of Salesmanship!
  3. Believing selling is an innate skill — that some are born with it and others just aren't. That's false too — in fact, there is data that people may be a bit more trusting of those who are less like the stereotype of the broad-grinning, talkative salesman, especially if you are knowledgeable of what you have to sell!

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What pieces are missing from your sales and marketing efforts? What pieces are missing from your sales and marketing efforts?

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