Articles written by Lenann McGookey Gardner are available for print and online publication. To request usage permission, contact 505.828.1788 or email Lenann@YouCanSell.com
Quick Thought: The Biggest Challenges to Your Success in Selling
- Believing selling is self-evident — that if you have something worthwhile, people will show up, wanting it, and you need only take their money — it doesn't matter what you say or how you structure the conversation. Not true!
- Believing selling is manipulation. No one wants to be manipulated — we run kicking and screaming away from manipulators. So why would you believe you have to be manipulative to have selling success? Instead, learn the Skills of Salesmanship!
- Believing selling is an innate skill — that some are born with it and others just aren't. That's false too — in fact, there is data that people may be a bit more trusting of those who are less like the stereotype of the broad-grinning, talkative salesman, especially if you are knowledgeable of what you have to sell!
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