Working with Lenann has set off a whole new spirit in our company, resulting in a lot of positive developments, including new offices and exciting plans. Thanks to Lenann, this whole enterprise is goi.. Cecile Huberts
Managing Director – Freeway Entertainment, Budapest, Hungary  

Articles written by Lenann McGookey Gardner are available for print and online publication. To request usage permission, contact 505.828.1788 or email Lenann@YouCanSell.com


Quick Thought: The Biggest Challenges to Your Success in Selling

  1. Believing selling is self-evident — that if you have something worthwhile, people will show up, wanting it, and you need only take their money — it doesn't matter what you say or how you structure the conversation. Not true!
  2. Believing selling is manipulation. No one wants to be manipulated — we run kicking and screaming away from manipulators. So why would you believe you have to be manipulative to have selling success? Instead, learn the Skills of Salesmanship!
  3. Believing selling is an innate skill — that some are born with it and others just aren't. That's false too — in fact, there is data that people may be a bit more trusting of those who are less like the stereotype of the broad-grinning, talkative salesman, especially if you are knowledgeable of what you have to sell!

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What pieces are missing from your sales and marketing efforts? What pieces are missing from your sales and marketing efforts?

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